Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
On-line Negotiation Set to Revolutionize Automotive Buying.
Earlier this spring, a Portland, Oregon company, DealerPeak, piloted a revolutionary product called WideStorm. This service allows consumers and auto dealers to negotiate the car buying transaction entirely on-line. Dealers who have signed up for WideStorm can now allow shoppers that visit their dealership website to negotiate price, payments, financing terms and even trade values all on-line. When the dealer and the consumer agree on the terms of the transaction, the buyer simply comes in to the dealership to sign the paperwork and pick up their new vehicle. One of the tenets of the program is that it is “Risk Free”, meaning that if for any reason the vehicle is not what the buyers was expecting they are under no obligation to complete the purchase.
Now the program is in full swing with outstanding results. DealerPeak President, Jock Schowalter commented "This is an idea that is being driven by the consumer. Most consum