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Roadster is an Automotive omnichannel commerce platform that enables transparent car buying 100% online through dealership websites and at roadster.com. Roadster dramatically improves the car-buying process, significantly increasing dealership sales efficiency while ensuring buyers save time and get a fair and transparent deal. With unmatched industry expertise and complete knowledge of market pricing, lease and finance rates, and incentives and rebates, Roadster finally makes online car buying a reality. The company is based in Palo Alto, California, and was founded in late 2013.