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Jared Hamilton
From: Jared Hamilton
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Derrick Woolfson
Organic Landing Pages

Derrick Woolfson  Do you have my email? If not, message me - I would be happy to chat with you for a few minutes. 

Derrick Woolfson
Social Media and Text Messaging Policy

Derrick Woolfson  Trevor, what is your email? I would be happy to share mine. It is a growing concern, and I am glad that dealers are starting to take action. This is not to disparage or dismantle the sales consultants efforts. But at the end of the day, we have to do what is best for the dealership. 

Derrick Woolfson
Call to Actions, But No Action?

Derrick Woolfson  When you look at a VDP, there tends to be several CTA's on the page. My question is, if the CTA is not getting any conversion - at all - then why do we continue to clutter the page with a CTA that is not working? Why don't we take the time to review the CTA? If the CTA is chat then why don't we take a minute and speak with our vendors that are involved? i.e. are the sales consultants using it (or those with a BDC)? As we know, less is more. Do you get rid of CTA's on your VDP's that do not have any conversion? 

Kristen Tepper
72% of marketers still do not recognize and leverage the value of....

Kristen Tepper  @Chris! That's fun! I think Tesla actually runs their referral program similar a bit more like a contest as well with entries (to surpass referral laws in some states). You refer friends and you're entered to win a tesla, more entries, more chances to win. And your idea is even more guarantee which is very exciting and enticing for someone as well as a gamified!@Mark to your point, I think there are A TON of different ways to show your appreciation for referrals. Airbnb does travel dollars, paypal does cash, a ton of e-commerce stores do store credit. I think it's a tad naive to think an incentive won't help push your store about the competition though. Lots of stores and companies give outstanding service. For example, I have chase cards, I have discover cards, I have 53rd cards, I have other banking cards, I have other credit cards. They all are fine, they all serve their purpose but Chase offers me points for all my referrals. Can you guess which bank and cards I normally refer my friends to more often? 

Mark Dubis
72% of marketers still do not recognize and leverage the value of....

Mark Dubis  How many restaurants have you visited where they offer to give you a spiff if you send in your friends for dinner?  Have you gotten a spiff when you told a friend to buy their phone at AT&T or Verizon?  Is Nordstroms or Macy's giving you a $100 gift card when you send them a couple to register for their wedding?   Of course not, these companies don't pay spiffs. They work to provide a wonderful customer experience, a good value for the dollar, and expect that there will be word-of-mouth recommendations where customers will send friends and family to their place of business.  It works the same way in an auto dealership. If the buying experience was above average, the buyers will make sure all their friends hear about it.  And of course, if the experience sucked or was frustrating or drawn out, they will share that too.  There are numerous ways to "thank" your customers for sending in referrals, but offering them cash isn't always the best way.

kamto biya
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