As pointed out, the customer wants it, it saves time for the advisor, yet some major vendors do not offer this with their service application. This was the reason given for no text capability when I took my car in for service. 30 dealership group in a major metro area....hmmm.
I wish I could be more help, but without seeing the strategies and data, I'm sort of hamstrung. There are a number of variables that could be happening. Perhaps it's not the channels but a need to review your onsite conversion rate optimization.
Dane, Average CTR Over last 3 months is 11% for our Chevy store. Facebook to me has been a waste of money. 3% CTR. I wouldnt say any channels are working if we have only gotten about 13 leads a month at most from spending $3,000 on each PPC Campaign
Great article Carol. You can't argue that word of mouth is a brilliant signal for business growth. Going back to your comment on user-generated content & influencer marketing there is a third that is growing rapidly. This is Google Organic ranking. If you or your brand name is getting quite a lot of search volume Google see's this as a signal to a great "word of mouth business" and tends to rank your website ahead of competition for your targetted keywords. I have done it with my driving school Ladybird Driving School. But lets not forget to have a great word of mouth business you need to providing a exceptional service or product. The rest just happens organically.
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All,I'm trying to find a data vendor that can provide me detailed demographic information on the buyers for the different models of our new car inventory (Mercedes-Benz, Buick GMC and Subaru).My ultimate goal is to be able to create highly customized ads specific to the demographic for each model in the areas of our city/region where we are not market effective.Can any of you suggest vendors for me to look at?
anybody have examples of ads they have made with canva?
Derrick, all good points. We increase the price and hope the customer does not find out? For an extra 1000 now we take the chance of losing hundreds of thousands that we gain by not taking the chance now. If it was a referral from a friend, would we still do it? Sounds like taking advantage of the weak. We all say we must change or die, yet we hold fast to the idea that "what the customer does not know will not hurt them." "Our best customers are the ones we hold the most gross on." Legal to raise the price, probably. Unethical, absolutely goes against everything we hear customers say they hate about our business.
A bad review takes hundreds of good ones to overcome.
My point is not a judgemental one. We are in the business to make lots of money. We all choose how we do it. I just would not refer a friend to a Manager I knew would do that to them if they had an opportunity.