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Jared Hamilton
From: Jared Hamilton
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Mark Rask

Mark Rask Digital Marketing manager

Exclusive Blog Posts

ATTN: Transparency isn't so Transparent

ATTN: Transparency isn't so Transparent

We spend a lot of time reviewing ways to improve the customer's experience whether that is through surveys, studies, or reading endless reports. Howeve…

How Effective Are Your Automotive Dealership's Call Operations?

How Effective Are Your Automotive Dealership's Call Operations?

In reviewing phone call operations at automotive dealerships through call tracking platforms and through personal experiences, I see that it takes far too …

Training on Trust

Training on Trust

I went through an interesting epiphany when I was first promoted to a Sales Manager.  As a sales rep, I was pretty good.  I knew that I made my o…

Who Taught Your Managers How to Lead?

Who Taught Your Managers How to Lead?

Too often we promote rockstar salespeople into management without giving them the skills they need to be successful.  We rely on our managers to t…

Use the Service Department to Build Trust on Your Website

Use the Service Department to Build Trust on Your Website

Check out some of the most popular websites in the world. According to Alexa Internet traffic rankings for North American sites, it goes Google, Y…

Search relavance on third party websites

So we still advertise our inventory on a few third party websites . Mainly car gurus and auto trader. We put a ton of effort in to our online merchandising. We try to make sure that our pictures good and we also put a lot of effort in to our descriptions as well . We use vauto for all of this. We noticed a few month ago that the search algorithm  on auto trader had changed.....what we were told us that we needed to make sure that the options were checked properly in v auto. We have put that in place and it works well......However my dilemma is that the different sites are giving relevancy to different things. So are we going to have to g in to the backend tool of each 3rd party site to fix this?

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