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Jared Hamilton
From: Jared Hamilton
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Mark Rask

Mark Rask Digital Marketing manager

Exclusive Blog Posts

Only 2 in 5 Customers Receives a Sales-to-Service Handoff??

Only 2 in 5 Customers Receives a Sales-to-Service Handoff??

DealerRater recently polled over 16,000 new car buyers on behalf of Fixed Ops Journal. The question was straightforward: "The last time you bou…

We Talk Transparency and Digital Retailing with MAX Digital

We Talk Transparency and Digital Retailing with MAX Digital

DrivingSales conducted a lot of interviews at NADA2019.  In this clip, we sit down with Mike Cavanaugh, Executive Vice President at MAX Digital.&n…

The Problem with Pandering to the Customer Experience

The Problem with Pandering to the Customer Experience

A couple of years ago, there was no such thing as the abbreviation (CX) or the buzzword it represents: Customer eXperience. And now, you can’t …

Used Car Managers Improving Recon to Fight Margin Squeeze

Used Car Managers Improving Recon to Fight Margin Squeeze

At NADA, I stopped some dealers walking the Moscone Convention Center to ask them about their concerns and strategies for used car performance in 2019…

Rock's Rants: Employee Convenience

Rock's Rants: Employee Convenience

Some dealership employees forget they work in the service business.   Recently, while I was talking to a service manager, one of his employees s…

Search relavance on third party websites

So we still advertise our inventory on a few third party websites . Mainly car gurus and auto trader. We put a ton of effort in to our online merchandising. We try to make sure that our pictures good and we also put a lot of effort in to our descriptions as well . We use vauto for all of this. We noticed a few month ago that the search algorithm  on auto trader had changed.....what we were told us that we needed to make sure that the options were checked properly in v auto. We have put that in place and it works well......However my dilemma is that the different sites are giving relevancy to different things. So are we going to have to g in to the backend tool of each 3rd party site to fix this?

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