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Mark Rask

Mark Rask Digital Marketing manager

Mark Rask Blog Posts

Search relavance on third party websites

Search relavance on third party websites

So we still advertise our inventory on a few third party websites . Mainly car gurus and auto trader. We put a ton of effort in to our online merchandising…

New location is coming along!

New location is coming along!

 As you probably know I have been doing a series of blogs on the construction and launch of our new Hyundai store. It is really coming along now!…

New location!

New location!

 So as I talked about last month we are building a new location for our Hyundai store. We outgrew the old location several years ago. It will be a muc…

Bdc rework

Bdc rework

 I have been a bdc manger for quite some time. I did leave my store for a while and am recently back. As i have returned to the store I have been just…

building a new dealership

building a new dealership

So for a few months now I have been blogging about us building a new dealership. I am trying to discuss the things that all of us as dealers have to d…

Comminity events.....how important are they?

Comminity events.....how important are they?

Both of our Our dealerships have always been somewhat active in our local community. We do lots of things at the stores that raise money for …

Building a New dealership

Building a New dealership

Allen Turner started building a brand new state of the art Hyundai store from the ground up a few months ago. So the construction of the dealership is movi…

New dealership(building) here we come!

New dealership(building) here we come!

We have had a hyundai store in pensacola for many years now. We decided a year or two ago that we needed to expand our existing location or go with another…

What would you do with an in house studio?

What would you do with an in house studio?

For years we have been trying to dive in to doing our own videos for training, communicatin with employees and assisting local charities etc.  …

Used car service department

Used car service department

We have a hyundai store in Pensacola fl.We also have a preowned dealership  about a block down the road. We have always had our service departmen…

New dealership....New technology

New dealership....New technology

 We currently have a Hyundai store in  Pensacola fl and a Chevrolet store in Crestview fl as well as a Pre owned store in pensacola. We have…

Train , Train, Train!

Train , Train, Train!

 How much training do you do in each department at your store? We definitely could do a better job on this at our Hyundai And Chevrolet store. I …

On line car buying

On line car buying

 We have a Hyundai and a Chevrolet Store. Both of them are on different sites. We have had on line buying tools on them for quite some time. They are …

Bdc bonus plans

Bdc bonus plans

 I am about to go back in to the dealer world and will be running a BDC department. In the past we have paid a salary and a bonus that revolved around…

Saturday sales days!

Saturday sales days!

 Are your Saturdays still as busy at the dealership as they used to be? I have noticed quite a few dealers saying that they dont get that big rush of …

Pressdents club

Pressdents club

 The driving sales Presidents club is coming up soon!  I strongly urge any of you that are able to go. I have been to it the last three years in …

How important is training to you?

How important is training to you?

I see so many dealerships that do not put an emphasis on training in the store. This is so important! Training on both product and internal processes i…

Artificial intelligence

Artificial intelligence

I  have been reading a lot lately about the future of the auto industry in regards to artificial intelligence. What i am finding is that there is a wh…

What are the most important KPI,s on your website?

What are the most important KPI,s on your website?

   At the dealership and in my old twenty group we would look at a ton of website data on a day to day basis. However we seemed to always …

Digital marketing for service

Digital marketing for service

 Last year we tried the tough task of digital marketing for service. This was at a Hyundai and a Chevrolet franchise. We tried several pay per click c…

How do you allocate your marketing budget?

How do you allocate your marketing budget?

I recently had a dealer ask me how they should allocate the marketing budget that they have. I think that the percentages of the budget spend are going to …

dses

dses

This was by far the best dses yet. It was extremely helpful and organized. We had a very full agenda.  Day 1. Jareds keynote was actually the best.…

Disaster plans

Disaster plans

 I live in pensacola fl and as you can imagine we really panic when a storm/hurricane forms. I think that it is hugely important for dealers to have s…

branding yourself

branding yourself

How do you create a brand for yourself?   I have been in the sales Business for most of my adult life. I first worked at a corporate job where…

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

digital marketing plan

digital marketing plan

These are the types of things that we are currently doing within our digital marketing strategy at the dealership. Please take a look and let me know if th…

Service and sales business development centers

Service and sales business development centers

We have had a business development center for our stores for several years now. While the department certainly has evolved and grown for quite some now the…

Presidents Club

Presidents Club

I recently had a chance to go to my third DrivingSales Presidents Club meeting in New York. It was a great conference! We had a great day of networking wit…

Are you active in your community?

Are you active in your community?

At Allen Turner automotive we are very active in the community in a whole lot of ways. We actively are raising money for food groups and other various char…

Key takeaways from the NADA convention

Key takeaways from the NADA convention

 We attended the nada convention this year in New Orleans. This was one of the best conventions that I have attended. We took four people from the dea…

Headed to NADA

Headed to NADA

We are headed to the NADA convention! Here are a few things that I have done to prepare. I have gone through each days workshop schedules and mapped o…

To centralize or not centralize your BDC

To centralize or not centralize your BDC

 2016 was kind of a strange year for my department at the dealership. We bought a New store a while back and have really been working on getting that …

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Driving Sales Executive Summit 2016

Driving Sales Executive Summit 2016

Driving Sales Executive Summit 2016   For me this was the best Driving Sales Executive Summit to date. I have never networked as much as I …

Business Development Center to Sales Process

Business Development Center to Sales Process

We've had a business development center (BDC) at our Hyundai store for quite some time. We receive about four hundred internet leads and maybe 120…

bdc performance improvement

bdc performance improvement

I am looking for some new ideas on how to improve the performance of my bdc associates. I have two sales Business development teams and two service bdc tea…

Email campaigns

Email campaigns

I am the digital marketing/bdc manager at a Hyundai and a Chevrolet store. They are two seperate stores.  We do a lot of e mail marketing at both …

Digital KPIs ....what do you measure?

Digital KPIs ....what do you measure?

At our last Internet 20 Group meeting, we got in to a lengthy discussion as to what each of us should be using to measure various digital marketing campaig…

bdc.....what more can I do to help?

bdc.....what more can I do to help?

We have a bdc department for our Hyundai store and our Chevy store. At our Hyundai store we have 3 sales bdc reps and two service bdc reps. We are rece…

Hyundai Dealer Rater Dealer of the Year

Hyundai Dealer Rater Dealer of the Year

We were recently awarded Hyundai Dealer Rater's Dealer of the Year for the U.S. and Florida. We also won the award for Florida last year.…

Digital Vendor Accountability

Digital Vendor Accountability

  I manage our relationship with several of our digital vendors. For many years we did not really do very much at the dealership to hold them accountable…

Cars.com vs. Autotrader

Cars.com vs. Autotrader

We have two franchise dealerships in Florida. A Hyundai store that has been open for some time and a Chevrolet store store that the owner has had for a yea…

DrivingSales Executive Summit...Success!

DrivingSales Executive Summit...Success!

Here is an overview of this years driving sales executive summit. I feel that this year’s conference was a huge success. It was extremely well organize…

Community events= Grass roots advertising

Community events= Grass roots advertising

Our dealership has always been somewhat active in our local community events. We have always supported local charities. we made a decision a year ago t…

Chevrolet Internet close rates

Chevrolet Internet close rates

 Eight years ago we started a business development center at our Hyundai store. That store currently does a great job on internet leads. They are clos…

Digital Marketing Journey....What's Next?

Digital Marketing Journey....What's Next?

We have a Hyundai store that has been in business for quite some time. We have always had a straight talk branding message in our advertising efforts. We…

Internet data.....what is the most important metric?

Internet data.....what is the most important metric?

I am in a nada internet 20 group. We share lots aof ideas and lots of data at each meeeting. Most of our meetings center around our internet composite. I…

Does Social Media Really Sell Things?

Does Social Media Really Sell Things?

For some time now our industry ha put a lot of focus on social media. We have quite a few different types of things that we promote and post on social …

DrivingSales Presidents Club

DrivingSales Presidents Club

I recently had the oppurtunity to attend the DrivingSales Presidents Club again this year. While it is geared towards general mangers and dealer principal…

Reviews...how much do they really help

Reviews...how much do they really help

We are really pushing to get reviews on the sales side. We use Dealerrater and also push people to do reviews on Google +. We average about ten a week. We…

Business development center requirements

Business development center requirements

We puchased a Chevrolet store last August. We have just put a BDC department together for that store. We have had a BDC department for 4 years in our Hyun…

Disaster recovery plan

Disaster recovery plan

This past year we had a catastrophic flood in our city. The devastation around the city was huge. Thankfullly not many people were physicaly hurt....lots …

BDC pay plans

BDC pay plans

We have what I feel is a pretty agressive BDC pay plan for our sales and service BDC departments. I have seperate teams working in these roles. The sales …

BDC metrics

BDC metrics

We have a Business development center that has 5 sales business development reps and 2 service reps. I measure the reps with certain metrics. For the sa…

Driving sales executive summit ....what did you think?

Driving sales executive summit ....what did you think?

I just attended my 3rd driving sales executive summit. This was by far the best one yet. We had a chance to learn from some of the best internet marketing …

Grass roots advertising

Grass roots advertising

This year we decided as a dealership to become more involved in events in the community. We came up with a budget for this and jumped in! We are sponsori…

Autotrader vs. Cars.com

Autotrader vs. Cars.com

Currently we use both AutoTrader and Cars.com. We have used them both for quite some time. The measurement that we use for them is cost per vehicle detail …

Bdc.....are we doing it correctly?

Bdc.....are we doing it correctly?

 We have an inhouse BDC at our dealership. The bdc sales reps are responsible for taking all of the inbound sales calls. They also do followup on the fres…

Social media.....what should we do?

Social media.....what should we do?

  We are trying to break in to the social media world. We have hired a person in house to handle our social media efforts. Currently we are posting pictu…

DrivingSales Presidents Club

DrivingSales Presidents Club

I recently had the opportunity to attend the driving sales presidents club in New York. When my boss asked me to attend I thought it was going to be a bit …

Google plus changes....good or bad?

Google plus changes....good or bad?

Google plus has recently gone through a few changes. They are now showing view counts as well as followers. The views are actually the number of times your…

Internet 20 group....pro's and con's

Internet 20 group....pro's and con's

I joined an internet 20 group two years ago. It has taken some time for our data to start making sense but we have made a lot of headway in that area. We…

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