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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

It’s Official: Texting Boosts Service Satisfaction Scores!

It’s Official: Texting Boosts Service Satisfaction Scores!

The 2019 U.S. Customer Service Index Study results by J.D. Power have been published. You’ve seen the report before, but it should be more than just …

Give buyers high-quality web content - and boost your own search rankings in the process

Give buyers high-quality web content - and boost your own search rankings in the process

  Drawing traffic to your dealerhip's website can seem like a forbidding task, considering the infinite number of websites you are co…

Rock's Rants: Updating Sublets and Rentals

Rock's Rants: Updating Sublets and Rentals

Does your dealership sublet rental cars to customers? I've noticed a pretty common problem that might be causing your dealership to lose money. …

Making Mass Service Campaigns that Commands Personal Responses

Making Mass Service Campaigns that Commands Personal Responses

As a service manager or fixed operations director, this information is for you. There has been much to do about email interactions and direct market…

Auto Emails: Where Are We Now?

Auto Emails: Where Are We Now?

As we know, emails are still relevant in the way we approach corresponding with our customers. So as we continue to evolve as an industry so do our custome…

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver.

Today, let’s discuss the Fundamental Conversion Error. It’s more straightforward than the Fundamental Attribution Error. Conversions don’t sell cars. Even though many would tell you that they do—err, statistically speaking, they don’t.

Making resource decisions—read: spending your advertising dollars—based solely on conversion metrics is essentially the equivalent of the warning sign placed on stock purchases. In either case: “Past performance is NO guarantee of future results.

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