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Jennifer  Livingston

Jennifer Livingston Consultant

Jennifer Livingston Blog Posts

How to Follow Up a Sale Without Being Overbearing

How to Follow Up a Sale Without Being Overbearing

Everyone has had personal experience being turned-away from a sale because of an overbearing employee. Whether dining out for dinner or shopping at the gro…

Strategies for Making a Sale Every Time

Strategies for Making a Sale Every Time

If you've chosen a career in sales, you may have developed a good technique for getting the attention of potential customers, but how many sales are yo…

Strategies for Making a Sale Every Time

Strategies for Making a Sale Every Time

If you've chosen a career in sales, you may have developed a good technique for getting the attention of potential customers, but how many sales ar…

Law And Order: What Will Dealerships Will Face in 2019

Law And Order: What Will Dealerships Will Face in 2019

Today's dealerships face numerous challenges in their pursuit to stay afloat. They are experiencing increased competition, fast-evolving consumers, and tig…

3 Game Changing Sales Techniques

3 Game Changing Sales Techniques

Every salesperson has their thing. Some people have a smile that charms even the most unwilling of buyers while other people have witty personalities that …

How Dealerships Provide Great Career Options

How Dealerships Provide Great Career Options

The automotive industry is a rewarding career path for people who love autos. Although the automotive industry employs a wide range of people who wind up m…

How You Can Improve the Appearance of Your Car Dealership Website

How You Can Improve the Appearance of Your Car Dealership Website

Designing a website can be tricky because it has to meet the needs of visitors and update its content to rank higher on search engines. That means car deal…

Popular Times of the Year People Are Looking to Buy A Car

Popular Times of the Year People Are Looking to Buy A Car

One of the biggest purchases that anyone will ever make is that of buying a car. Since buying a new car is such a big and important decision, the com…

Hiring At A Dealership: Part 2

Hiring At A Dealership: Part 2

This article is part 2 of a 2-part series highlighting the struggles of hiring employees at a car dealership. This article will focus on how to find new po…

Hiring At A Dealership: Part 1

Hiring At A Dealership: Part 1

This article is part 1 of a 2-part series highlighting the struggles of hiring employees at a car dealership. This article will focus on the differences be…

7 Steps To Protect Your Car Dealership From Crime

7 Steps To Protect Your Car Dealership From Crime

Car dealerships have a vast amount of assets spread over a large area. This can create an enormous security challenge. Depending on the location and design…

Improve Your Dealership By Retaining Your Great Employees

Improve Your Dealership By Retaining Your Great Employees

Searching for new hires is an inevitable part of running a business, especially if it’s growing quickly, and especially when it’s a car dealers…

The How's and Why's of Being a Great Car Salesperson

The How's and Why's of Being a Great Car Salesperson

All those brand new and certified used cars sitting on a lot practically sell themselves. The great looks and features do help move a car slightly. If the …

Invest In Your Sales Staff

Invest In Your Sales Staff

The perfect job is different for everyone. Some people would like a shorter commute, others think they could do with a raise or better benefits. Howeve…

How to Develop Sales Talent

How to Develop Sales Talent

Rather than a genetic predisposition or birth talent, one learns sales talent. That means managers who lament that their sales team doesn’t make the …

The Different Car Design Directions for the Future

The Different Car Design Directions for the Future

Technology is the force that drives the development of modern society. Things that were not possible to do before were made common because of advancing tec…

How to Deal With Unhappy Customers

How to Deal With Unhappy Customers

Joe strolls into the home insurance office where he works as a salesman. It is early in the morning, and he has a cup of coffee in his hand. He feels energ…

Handling Stress on a Big Work Day: Five Tips

Handling Stress on a Big Work Day: Five Tips

It’s never easy to keep your wits about you on a stressful work day, but as a car dealer, it’s something you have to do. Your job involves talk…

3 Steps To Customer Service Recovery

3 Steps To Customer Service Recovery

When you lose a customer, it can cost you big time. Some business insiders suggest that it costs five to ten times as much to gain a new client or customer…

Strategies for Retaining Employees and Slashing Turnover

Strategies for Retaining Employees and Slashing Turnover

As a business owner, there is a lot you have to worry about. This includes creating a high quality product that keeps customers satisfied. It can include w…

How to Grow a Small Lot Into an Auto Megaplex

How to Grow a Small Lot Into an Auto Megaplex

There's nothing more indicative of the American dream than starting a small business and growing into something large. This can occur in any industry, …

4 Ways in Which Sales Training Programs Can Impact Your Bottom Line

4 Ways in Which Sales Training Programs Can Impact Your Bottom Line

Sales coaching and ongoing sales training are a key to a successful business. The ultimate tool for your sales team to familiarize themselves with all the …

7 Ways Car Dealers Can Attract Millennial Talent

7 Ways Car Dealers Can Attract Millennial Talent

The US workforce seems to be struggling to tie down young, highly sought after, yet elusive employees – the millennial.   This generation…

Why Digital Marketing Might Just Make the Difference Between Profit Or Poverty For Your Business

Why Digital Marketing Might Just Make the Difference Between Profit Or Poverty For Your Business

If your business is still relying only on traditional marketing strategies, now is the time to make the jump to digital marketing. Digital marketing is…

The Cadillac CT6 Challenges Tesla For Semi-Autonomous Vehicle Technology

The Cadillac CT6 Challenges Tesla For Semi-Autonomous Vehicle Technology

Semi autonomous cars are becoming more and more prevalent on the roadways. General Motors is leading the surge by offering a Super Cruise version of th…

High Volume Hiring: What it is and Why You Should Use it

High Volume Hiring: What it is and Why You Should Use it

Understanding the Process of High Volume Hiring   Hiring can be costly and time-consuming especially when it involves recruitment of a large num…

10 Simple Tips to Improve Customer Communications

10 Simple Tips to Improve Customer Communications

Communicating with customers is possibly the single most important business process in any organization. Almost all key operations revolve around the objec…

5 Top Qualifying Questions to Identify Worthy Customers

5 Top Qualifying Questions to Identify Worthy Customers

Smart business is about knowing which of your potential customers are worth pursuing. Many enterprises don’t select who they pitch to, and that c…

Top 4 Qualifying-selling Questions You Need

Top 4 Qualifying-selling Questions You Need

If your salespeople have reported back to you that they are “wasting time” in the market or have a hard time qualifying the right leads, it&#39…

Analyzing the International Smart Car Industry

Analyzing the International Smart Car Industry

The Internet of Things (IoT) is helping to launch the world into the future, bringing more and more smart connected devices to the market. Currently, one o…

Things to Look for When Insuring Your Car Dealership

Things to Look for When Insuring Your Car Dealership

There is no such thing as car dealership insurance, but it should be one of the most important considerations for dealership owners. If you’re th…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Toughest Selling Points and How to Beat 'Em

The Toughest Selling Points and How to Beat 'Em

The Toughest Selling Points and How to Beat 'Em Car dealers like to sell a lot of vehicle inventory. Sometimes it is hard to get cars off the lot qu…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

How to Grow Your Dealership in the Digital Age

How to Grow Your Dealership in the Digital Age

As someone who owns a car dealership, you might always be looking for ways to help it grow and become more successful. Nowadays, in the digital age, it&#39…

Three Areas Where Car Dealerships Can improve

Three Areas Where Car Dealerships Can improve

There are a lot of things that go into having a successful car dealership. Many owners and managers are so focused on what has worked in the past; they may…

Always Reaching Your Sales Goals: 3 Must Haves for Improving the Sales Experience

Always Reaching Your Sales Goals: 3 Must Haves for Improving the Sales Experience

Generating enough sales is critical for any business to succeed. With an adequate amount of sales, a business will be making sufficient revenue to cover it…

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