Web Traffic Sources

Tori Zinger

Do you agree with the numbers in this infographic? Do your traffic numbers tend to be proportional to these, or different? Note - these numbers take into account ALL website traffic; they're not specific to dealerships!

Andrew James

I think it depends on the industry, and I'd like to see the parameters behind the data. Traffic coming from search engines can be lower on the sales funnel than social media traffic. Dealerships should have more organic traffic, since it's location and transaction based, whereas entertainment sites like Buzzfeed tend to see higher rates of social traffic.

Tori Zinger

Good point, Andrew, and I wonder if they considered SEO vs. local SEO in these numbers.

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