How does content marketing aid your dealership with lead generation?

Carol Forden

I'm a big fan of using content marketing to drive consumers through the sales funnel and showcase/ highlight the benefits that auto dealers bring to the consumer.

Dealerships have the ability to use content to educate their customers and target audience and bring them through the funnel.  This can be for the service department to car maintenance, vehicle comparisons and highlighting reviews and more.

How has your dealership used content to generate leads?

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