Facebook Marketplace for Dealerships

Tori Zinger

Has anyone started toying with Facebook's automotive marketplace yet or full-on implemented it into their marketing strategy? I'd love to hear some feedback on how it's going so far -- what kind of traffic you're seeing from it, what kinds of glitches you're encountering, etc.

Chris K Leslie

I've been doing it for like a month and half so far. The response has been pretty small. Mainly people just asking if its available and then ghosting me on the conversation. Iy might have some benefits as far as getting inventory in more places but haven't seen the response i think we were all hoping for yet. 

Tori Zinger

That's a bummer, Chris. Although I do recall when I worked in a dealership's internet department we didn't like to get Facebook leads because it was the same deal. Ghosted.

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