Interenet Sales Director

Ray Jimenez

What are the benchmark performance goals for an Internet Sales Associate that handles the whole sales transaction?

How many leads should a "cradle to grave" Internet person be able to handle?

Thanks for your thoughts and data on this!

Bart Wilson

Great question Ray.  I think that 70-80 leads per month is a good place to start.  Keep in mind you want to follow up for 120 days, so leads can really pile up.  If you overload a sales associate, they'll just "cherry pick" the good leads and you'll lose sales.

This may change as we redefine an Internet lead.  Is your team handling only first and third-party leads or are they taking phone calls and chats as well?

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