Customer Records

Chris K Leslie

Do you allow your sales team to keep customer data in some place other than the CRM or DMS?

Derrick Woolfson

Absolutely not. Do I still believe that certain sales consultants still have data stored somewhere else? Yes. This is a growing concern, yet little is done to prevent data theft. Dealers spend thousands of dollars to acquire the customer! Pair that with the turnover the way it is in our industry - they are essentially 'giving' the sales consultant the customer by not enforcing tighter data rules. This is not to say that even with tight data rules that the customer would still not follow the sales consultant. But it is a means of protecting the dealership. 

Mark Rask

no!

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