If you're referring to the bank we use them synonymously with BHPH as that is there lending structure. Being a used car outfit we always have clients ask if we do BHPH and we answer yes thanks to credit acceptance albeit there interesting business model.
We used to have a separate site for it. It was an extremely effective - money making - program. However, we since removed the site/program as we were having trouble trying to find the right inventory for it to work out. As well as not having the *additional* man-power needed to handle the volume of apps we would get. For those that have both the inventory & man-power, it is a win/win situation!
Right inventory is a key element, Derrick. Good point!
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Do you advertise these programs at all? If so, how do you word things in order to be compliant with state/federal laws ?