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Jared Hamilton
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Using Images in Your Walkaround

Using Images in Your Walkaround

    Here's a quick tip you can use in your walkaround that can increase your sales performance TODAY.  Your sales process does…

Want Happy Service Advisors? Give Them the Pay Plan They Want

Want Happy Service Advisors? Give Them the Pay Plan They Want

You learn a lot about yourself in the service drive. You quickly find out if you’re truly an extrovert or an introvert-in-disguise, you discover if y…

Recession Proofing Your Dealership

Recession Proofing Your Dealership

Right now, there’s all sorts of talk and murmurings about a coming recession. If you weren’t in business ten years ago, then you might not real…

What's the Deal With Split Deals?

What's the Deal With Split Deals?

We have all had one time or another where we had to split a deal. Splitting that deal, however, was often easier said than done. Once we had an agreem…

Top Reasons to Avoid the Island Mentality When it Comes to Meetings

Top Reasons to Avoid the Island Mentality When it Comes to Meetings

Week after week we have the same meeting at the dealership. That is the GM sitting down with each department manager to review where they are at, projectio…

Women Offering Support in the Workplace

Times are changing inside the automotive industry. From increasing technology to an increase of women being hired.

In this edition of Women In Automotive, we’re featuring someone whose passion for online technology has boosted her automotive career.

Meet Lauren Wolfe. Her career has recently come full circle. 20 years ago she worked for CarsDirect.com helping to sell cars online. Now she’s working at a trailblazing company doing the same thing, but more modern, it’s called Drive Motors.

“To me I think it closes the loop on something I started so long ago.”

Recently hired as the Senior Manager of Consumer Experience for Drive Motors she helps dealerships launch their online checkout experience. But she started out in a very different position inside a luxury dealership with her mom, “My first job was working as a receptionist and customer service agent at a Mercedes store where she worked.”

In fact, Lauren’s mom paved the way for her to enter the auto industry and Lauren was able to work with her and learn from her since the very beginning.

“I have watched very few women, and today more women, but very few women in the industry and enjoyed the guidance of my mother until she retired a few years back.”

Acknowledging that the automotive industry isn’t the easiest for women, Lauren stays because she has a passion for the work and loves that the automotive and technology field are finally working closely together.

“For the first time in our industry's history we are beginning to spearhead technology. We are finally seeing us be tech leaders as opposed to the historically ‘tech behind the times.’”

And when it comes to more women working in this industry, especially the dealership setting, she says women are successful, because they are women, “I can’t tell you how many times in my own career let alone just witnessing it in the store that I see customers walk past the male salesperson to work with a female because they feel more comfortable.”

And finally, like most industries throughout history getting more women involved will happen. But there needs to be patience, and lots of support, “As we all join together we will have our own space and equality as well.”

To read more about Lauren and her accomplishments, click here!

How have women influenced your career inside the automotive sector??

Amanda Gordon

Inspiring post! My mentor and top seller was a tenured woman when I started 16 years ago. Mary Sagona. On a staff of 28 sales people, 3 were female. All the others worked in clerical and admin. I am honored to see how much this has changed. 

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