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Being a Relevant Service Department

Being a Relevant Service Department

The latest news out of the auto industry is that Amazon, everyone’s favorite online retailer, is investing $700 million into the electric truck a…

automotiveMastermind Talks Predictive Analytics

automotiveMastermind Talks Predictive Analytics

We conducted a lot of interviews with thought leaders at NADA 2019, and we will be posting them in the community for the next few weeks.   I…

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

Matt Weinberg, SVP of Consumer Experience at Drive Motors, presented our latest webinar.  He discusses the evolution of the Internet lead and shows …

Advances in Inventory Management

Advances in Inventory Management

 We collected a ton of interviews at NADA, and throughout the coming weeks we'll be releasing them.  John Hensman, General Manager at Hom…

3 Steps to a Better Hiring Process

3 Steps to a Better Hiring Process

Somewhere out there is the perfect candidate for your job opening, but finding that person can be a challenge. How much thought and time do you put into yo…

Women Offering Support in the Workplace

Times are changing inside the automotive industry. From increasing technology to an increase of women being hired.

In this edition of Women In Automotive, we’re featuring someone whose passion for online technology has boosted her automotive career.

Meet Lauren Wolfe. Her career has recently come full circle. 20 years ago she worked for CarsDirect.com helping to sell cars online. Now she’s working at a trailblazing company doing the same thing, but more modern, it’s called Drive Motors.

“To me I think it closes the loop on something I started so long ago.”

Recently hired as the Senior Manager of Consumer Experience for Drive Motors she helps dealerships launch their online checkout experience. But she started out in a very different position inside a luxury dealership with her mom, “My first job was working as a receptionist and customer service agent at a Mercedes store where she worked.”

In fact, Lauren’s mom paved the way for her to enter the auto industry and Lauren was able to work with her and learn from her since the very beginning.

“I have watched very few women, and today more women, but very few women in the industry and enjoyed the guidance of my mother until she retired a few years back.”

Acknowledging that the automotive industry isn’t the easiest for women, Lauren stays because she has a passion for the work and loves that the automotive and technology field are finally working closely together.

“For the first time in our industry's history we are beginning to spearhead technology. We are finally seeing us be tech leaders as opposed to the historically ‘tech behind the times.’”

And when it comes to more women working in this industry, especially the dealership setting, she says women are successful, because they are women, “I can’t tell you how many times in my own career let alone just witnessing it in the store that I see customers walk past the male salesperson to work with a female because they feel more comfortable.”

And finally, like most industries throughout history getting more women involved will happen. But there needs to be patience, and lots of support, “As we all join together we will have our own space and equality as well.”

To read more about Lauren and her accomplishments, click here!

How have women influenced your career inside the automotive sector??

Amanda Gordon

Inspiring post! My mentor and top seller was a tenured woman when I started 16 years ago. Mary Sagona. On a staff of 28 sales people, 3 were female. All the others worked in clerical and admin. I am honored to see how much this has changed. 

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