Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Drive Motors

Exclusive Blog Posts

It’s Official: Texting Boosts Service Satisfaction Scores!

It’s Official: Texting Boosts Service Satisfaction Scores!

The 2019 U.S. Customer Service Index Study results by J.D. Power have been published. You’ve seen the report before, but it should be more than just …

Give buyers high-quality web content - and boost your own search rankings in the process

Give buyers high-quality web content - and boost your own search rankings in the process

  Drawing traffic to your dealerhip's website can seem like a forbidding task, considering the infinite number of websites you are co…

Rock's Rants: Updating Sublets and Rentals

Rock's Rants: Updating Sublets and Rentals

Does your dealership sublet rental cars to customers? I've noticed a pretty common problem that might be causing your dealership to lose money. …

Making Mass Service Campaigns that Commands Personal Responses

Making Mass Service Campaigns that Commands Personal Responses

As a service manager or fixed operations director, this information is for you. There has been much to do about email interactions and direct market…

Auto Emails: Where Are We Now?

Auto Emails: Where Are We Now?

As we know, emails are still relevant in the way we approach corresponding with our customers. So as we continue to evolve as an industry so do our custome…

The Fast and The Frictionless: How Dealers Are Increasing CSI by 30%

In the disruption economy, you have to be willing to adapt if you want to survive. For car dealerships, that means recognizing that the car-buyer’s journey no longer follows a linear path from awareness to consideration to purchase.


Some buyers research for months, narrowing and broadening their search to different vehicle types, models, and even makes, while others’ journeys are short and focused.

How can dealers connect with customers when every journey is unique?

It may feel daunting, but luckily, we have more information about our customers than ever before. Twice as many car buyers start their research online versus at a dealership. The average buyer only visits one or two dealerships before making a purchase. Customers spend 61% of their time making critical decisions online - including choosing a vehicle and choosing which dealers to visit.

With all this data, we’re able to identify the biggest roadblocks that stop or reroute customers on their path to purchase, then determine how to solve them.

For example, at most dealerships, buyers spend 40 minutes – nearly a quarter of the 3-hour purchase process – sitting idle. Not surprisingly, speeding up the process makes an enormous difference. Dealers that offer simple, fast purchasing options earn 94% satisfaction scores, miles above the 71% average.

smartmockups_jlodh91y 500wDealerships are saving buyers time by offering features like online checkout, giving customers convenient ways to buy 24/7, and allowing them to upload their driver’s license, proof of insurance, and other purchase documents online. With all these items taken care of online, buyers can pick up their car in minutes, instead of hours.

For more tips and ways to adapt, download your ebook, Paving the Path to Purchase: 3 Ways to Surpass Car-Buyers’ Expectations. You’ll discover more insights and learn how to earn buyers’ business online, deliver a frictionless experience, and increase average PVR by $500-$700.

 Unlock all of the community & features  Join Now