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Jared Hamilton
From: Jared Hamilton
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Mercedes Celebrates New $1 Billion Electric Car Battery Plant

Mercedes Celebrates New $1 Billion Electric Car Battery Plant

On October 5, Mercedes Benz held a groundbreaking ceremony to celebrate the beginning of construction on a new $1 billion battery factory in Tuscaloosa, Al…

Understanding the Three Tiers of Automotive Marketing

Understanding the Three Tiers of Automotive Marketing

According to a recent study, U.S. advertisers spent more than $205 billion in 2017 alone. This means that although digital marketing is changing the face o…

How Much is Your BDC Agents Overtime Truly Costing Your Dealership

How Much is Your BDC Agents Overtime Truly Costing Your Dealership

Designing a pay plan focused primarily on commission on the dealer level is not uncommon; in fact, the entire premise of the pay plan is “the more ap…

3 Unique Selling Points Every Car Salesman Forgets

3 Unique Selling Points Every Car Salesman Forgets

Selling a vehicle today isn’t as simple as it was even a decade or two ago. Marketers are faced with an interesting situation in which media consumpt…

A Guide for Using Content to Save Your Dealership Money

A Guide for Using Content to Save Your Dealership Money

Dane Saville, the Public Relations and Brand Director of Reunion Marketing, will be speaking at DSES.  His breakout is titled, "Relevance is King…

Is Your Website Driving Shoppers Away?

In today’s digital age, your website is your new showroom. Shoppers spend over 13 hours researching vehicles online. Your website may be your only chance to win a shopper’s business.

In today’s dramatically changing market, even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. Are dealers doomed? We don’t think so. Will it be difficult to stay on top of all these changes? Absolutely. Luckily, you can pave a smooth road to success by turning your website into an ecommerce engine.

The first step is to clean up your digital showroom. Optimize the online experience and make it easy for mobile users. Give shoppers a clear path to conversion so they know what step to take next, instead of confusing them with multiple buttons, lead forms, chat pop-ups, and other “calls to distraction.” Just as you remove the clutter from your physical showroom so shoppers can focus on the cars, remove the distractions that are cluttering your website.

Once you’ve cleaned up your website, it’s time to start marketing. Identify your target audience and build a strategy that reaches them with the right channels and message. With online advertising, you can target exactly who you want to reach and measure how effective it is immediately. So you can forget the inflatable waving tube man (does it even work?).

Turbocharge Your Ecommerce CoverTurbocharge Your Ecommerce Engine

You can use your website to sell more cars, win more customers, and increase PVR with online retailing.

Download your free ebook to learn more: 5 Steps to Turbocharge Your Ecommerce Engine.

Derrick Woolfson

Great article, Matt! Could not agree more with the removal of all the unnecessary "call to actions!" It looks a little desperate. And the customer (at their first visit) might not be ready to "convert." If anything, one of the most important CTA (mobile) is "click to call" - this is an upward trend, which is fascinating. 

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