Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Derrick Woolfson

Derrick Woolfson Business Development Manager

Exclusive Blog Posts

The Inaugural Automotive Excellence Award Winner

The Inaugural Automotive Excellence Award Winner

One of the main reasons DrivingSales exists is to optimize a dealership’s greatest asset: it’s people.  We really enjoy it when we hear of…

Improving the Fixed Ops Customer Experience

Improving the Fixed Ops Customer Experience

AutoLoop - Mike Sowers from DrivingSales on Vimeo.   We collected a lot of interviews at NADA2019, and we're still posting some of the hig…

How security with DevOps can deliver more secure software?

How security with DevOps can deliver more secure software?

Experienced software developers have seen many trends come and go, but DevOps has totally changed the game. DevOps is like an entire technology ecosystem w…

How to Foster Meaningful Communication and Cooperation at Your Dealership

How to Foster Meaningful Communication and Cooperation at Your Dealership

by Melissa Sinclair We’ve all seen it. Different departments in an auto dealership – accounting, customer service, programming, and sales &n…

Three Summer Upsell Questions Service Advisors Can Ask

Three Summer Upsell Questions Service Advisors Can Ask

The 2018 Cox Automotive Service Industry Study gives dealers a chance to laud their service advisors instead of admonishing them. One very important statis…

Are Specials Still Hurting Your Goals?

Same Specials. New Month. Seems like we live in a repetitious cycle when it comes to approaching putting specials online. Where we sometimes would rather stick with what we are comfortable doing than taking a chance and doing something new. I previously wrote about upselling online taking the time to put some video content on your specials page. The idea that while you do not have to offer a video that shows the customer how to repair their vehicle (as that defeats the entire purpose, no?), but you can put together a 30-45 second video that explains the importance of the repair; such as bad brakes, balded tires, etc. Providing the customer a visual reminder as to why they should change their tires, etc. It is no secret that people tend to engage more with visual graphics than text. 

Have you amped up your specials page? If so, what changes if any have you seen in your appointments or upselling? 

Are Your Specials Hurting Your Goals? 

Bart Wilson

Good idea.  There are lots of opportunities to communicate service information, and video is a great medium to do it.

What are you doing at your store?

 Unlock all of the community & features  Join Now