Same Specials. New Month. Seems like we live in a repetitious cycle when it comes to approaching putting specials online. Where we sometimes would rather stick with what we are comfortable doing than taking a chance and doing something new. I previously wrote about upselling online taking the time to put some video content on your specials page. The idea that while you do not have to offer a video that shows the customer how to repair their vehicle (as that defeats the entire purpose, no?), but you can put together a 30-45 second video that explains the importance of the repair; such as bad brakes, balded tires, etc. Providing the customer a visual reminder as to why they should change their tires, etc. It is no secret that people tend to engage more with visual graphics than text.
Have you amped up your specials page? If so, what changes if any have you seen in your appointments or upselling?