Content marketing (SEO) is something dealerships started to learn and understand around 2013 – 2014. Some masters of the craft, even earlier. Since then there’s been a major fallout of companies able to produce quality content. Whether you have one person or a team of in-house writers they must know all the rules the search engines play-by. The golden rule, produce original, relevant and high quality content that produces revenue for your business.
This is one of the biggest opportunities dealerships have when it comes to advertising spend and it can be seen at too many dealerships across the nation. If your current paid search company is landing people on SRP’s or the homepage of your website. They are doing it wrong. Use SEO to work with your paid provider to create landing pages for low-funnel buying questions. This keeps users engaged on your website therefore increasing your chances of a conversion.
5 Essential Components To Landing Pages
1 - Engaging Headlines w/ Proper H1 & H2
2 - Information Relative To The Searched Keywords
3 - Video, Pictures, Infographics
4 - The Benefits of Your Offering
5 - Clear Call-to-Action
If you’re landing paid search on pages that don’t include these things, STOP. You’re paying too much and users are leaving your site without converting. This is also known as wasted ad-spend.