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Brett Sutherlin

Brett Sutherlin Owner & Founder

Brett Sutherlin Blog Posts

To Price or Not to Price: That is the Question!

To Price or Not to Price: That is the Question!

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or a…

fusionZONE Automotive releases mobile text coupons: aka "Fast Coupon"

fusionZONE Automotive releases mobile text coupons: aka "Fast Coupon"

PACIFIC PALISADES, Calf., December 20, 2018 — In response to the rapidly growing number of consumers currently using the internet via mobile dev…

What Data Really Matters to Dealers?

What Data Really Matters to Dealers?

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really…

FusionZONE Automotive Launches FastRing and FastPrice

FusionZONE Automotive Launches FastRing and FastPrice

Next generation tools enable dealers to contact customers in under 6 seconds, converting leads into sales PACIFIC PALISADES, Calf., January 7, 2018 - fu…

Scripts Are for Actors, not your Websites

Scripts Are for Actors, not your Websites

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disapp…

fusionZONE Releases Mobile Text Coupons for Sales & Service

fusionZONE Releases Mobile Text Coupons for Sales & Service

Auto Dealers Increase Service Leads Over 200% With Mobile Text Coupons PACIFIC PALISADES, Calf., December 20, 2018 -- In response to the rapidly growing…

For a Profitable Service Department, Don’t Get Tired of Tires!

For a Profitable Service Department, Don’t Get Tired of Tires!

91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable customers. What can your dealership do to…

Watch Out, Google Is about to Supercharge Reviews!

Watch Out, Google Is about to Supercharge Reviews!

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online revi…

Four Things You Need to Be Successful at SEO

Four Things You Need to Be Successful at SEO

Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and …

How to Supercharge Website Conversions through Mobile Optimization

How to Supercharge Website Conversions through Mobile Optimization

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority …

Where Oh Where Has the Service Department Gone?

Where Oh Where Has the Service Department Gone?

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get custo…

What We’ve Got Here is a Failure to Communicate!

What We’ve Got Here is a Failure to Communicate!

Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effor…

Is the Pre-Qualification Game Losing You Sales?

Is the Pre-Qualification Game Losing You Sales?

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they ar…

A Full Quarter of Your Market Value Depends on This One Thing

A Full Quarter of Your Market Value Depends on This One Thing

It's critical that you stay abreast of what people are saying about your dealership and the car-buying experience you provide. Do you have a reputation…

INFOGRAPHIC: YouTube Marketing for Dealerships

INFOGRAPHIC: YouTube Marketing for Dealerships

Earlier this week, we talked about the benefits of having a dedicated YouTube channel for your dealership. So, now that you’ve decided to c…

Top 3 Reasons Your Dealership Needs a YouTube Channel

Top 3 Reasons Your Dealership Needs a YouTube Channel

If your dealership doesn’t already have a dedicated YouTube channel, it’s time to get one. You may think that since you post videos on your web…

Car Biz Humor - Happy Friday!

Car Biz Humor - Happy Friday!

Some car biz humor to get your Friday started right. Hope everyone has a successful weekend!     …

INFOGRAPHIC: Local Mobile SEO Checklist

INFOGRAPHIC: Local Mobile SEO Checklist

Continuing on with our theme this week of local mobile SEO for dealerships, you can use this  handy checklist to ensure your store is properly optimiz…

Do You Measure Up? Find Out!

Do You Measure Up? Find Out!

If your website takes longer than 3 seconds to load, your bounce rate is increasing by up to 150% per second! …

OEM-Mandated Websites: How Dealers Can Deal

OEM-Mandated Websites: How Dealers Can Deal

We've heard many dealers voice their frustrations about being tied to an OEM-mandated website program. The good news is, there IS a solution, and we&#3…

Top 3 Factors for Effectively Managing Online Reviews

Top 3 Factors for Effectively Managing Online Reviews

When it comes to online reviews, the bottom line is that they affect your bottom line in a huge way. What follows is a brief but eye-opening disc…

Your Website is Only Built for 30% of Your Buyers

Your Website is Only Built for 30% of Your Buyers

I probably don’t need to tell you that lead forms are prevalent in today’s automotive digital retail space. Visit the website of almost any dea…

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