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Bart Wilson

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Autotrader to shift the gear by launching innovative automotive marketplace in Australia


Sydney, Australia – November 30, 2018 – Autotrader today announces the launch of its car trading platform in Australia following two years of collaboration with Australian car dealerships. Backed by the scale, size and experience that comes from the Cox Automotive global operation, the Australian launch of Autotrader marks a major step change for the industry with its innovative approach to car trading.

 The platform uses cutting edge technology to aggregate data so buyers can easily compare the price of a vehicle to the market estimate of similar listings. Autotrader also provides greater connectivity between buyers and dealers by showcasing dealer profiles, as well as third party ratings and reviews. The platform’s technology is designed to create a more realistic picture of the deal buyers are getting, which helps instill confidence in the buying process. Dealers in turn benefit from better informed and more confident buyers who require less education regarding price through the selling process.

A high impact multi-million dollar marketing and traffic acquisition campaign will support the launch of Autotrader in Australia. The campaign includes digital, TV, print and out of home advertising, as well as public relations – all designed to drive buyers to the platform.

Shaun Cornelius, CEO of Cox Automotive said, “We’re thrilled to be launching this innovative automotive platform in Australia. Buying a car is a big decision that can come with a lot of risk. Autotrader’s goal is to reduce this risk by providing greater transparency and facilitating stronger trust in the seller buyer process.”

He added, “Through our extensive consultation process with the local auto industry over the past two years, we’ve identified a gap in the Australian market. To address this, our focus is on giving buyers a better online experience. This means helping buyers understand how the vehicle they’re considering ladders up against similar vehicles for sales, they understand the reputation of the dealer they’re purchasing from. Ultimately this means Autotrader is cutting out legwork for dealers as they receive leads from buyers who are more primed and ready to purchase.”

The key features that differentiate Autotrader from other car-selling platforms include:

  • Kelley Blue Book – Kelley Blue Book is a tool that gives consumers a comparative pricing guide for their purchase by comparing a huge vehicle listing inventory and showing the fair-market estimates.
  • Dealer Reviews – Dealer reviews via Google hosted on the site, allowing buyers the benefit of understanding previous buyers’ experiences prior to purchasing a car.
  • Dealer Destination Pages – Dealer Destination Pages gives each dealer the opportunity to create a unique profile and platform to promote their dealership.   
  • Access to two platforms - For dealers, sellers will be given more avenues to access their inventory through the automatic listing on CarsGuide that comes when they list on Autotrader.

For more information, visit the Autotrader website: https://www.autotrader.com.au/

About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning, and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto®, and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents, and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately owned, Atlanta-based company with revenues exceeding $20 billion.www.coxautoinc.com

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