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Bart Wilson

Bart Wilson Director of Operations, Media

Bart Wilson Blog Posts

Using Images in Your Walkaround

Using Images in Your Walkaround

    Here's a quick tip you can use in your walkaround that can increase your sales performance TODAY.  Your sales process does…

Does Your Homepage "Feel" Right?

Does Your Homepage "Feel" Right?

Unbounce co-founder and 2018 DSES keynote Oli Gardner discusses the importance of look and feel to your website's credibility.  And it's…

A Quick Tip to Increase Finance PVR

A Quick Tip to Increase Finance PVR

It's no secret that customers are wary of the Finance department.  Jason explains a simple tip that can help you build trust and set you up fo…

How Important are Pay Plans?

How Important are Pay Plans?

Dave Druzynski, Chief People Officer at Auto/Mate presents the motivators employees are looking for in a career.  "They try to create pay pla…

Autotrader to shift the gear by launching innovative automotive marketplace in Australia

Autotrader to shift the gear by launching innovative automotive marketplace in Australia

Sydney, Australia – November 30, 2018 – Autotrader today announces the launch of its car trading platform in Australia following two yea…

How You Should Approach "Best Practices"

How You Should Approach "Best Practices"

Jay Acunzo discusses how we should approach any ideas we want to implement to our dealership.  What works for someone else in your 20 Group may no…

Find Time to Lead

Find Time to Lead

    As a manager in a dealership, in any management position, you need to find time to lead and develop your people.  But how d…

What is Required for Subscriptions?

What is Required for Subscriptions?

As the price of vehicles continue to rise, subscription models are emerging.  Are subscriptions a viable alternative to a purchase? We spoke with…

Spireon Secures U.S. Patent for Vehicle Inventory Management Technology

Spireon Secures U.S. Patent for Vehicle Inventory Management Technology

Company now counts 30 patents in its portfolio, with latest patent covering Kahu connected car solution for dealers  IRVINE, Calif., Nov. 27, 2018&…

What Are You Capable Of?

What Are You Capable Of?

If you weren't able to attend DSES this year, you missed James "The Iron Cowboy" Lawrence.  He owns the world record for completing …

CHATHAM PARKWAY TOYOTA AND SUBARU RAISE MORE THAN $7,100 THROUGH BREAST CANCER AWARENESS INITIATIVE

CHATHAM PARKWAY TOYOTA AND SUBARU RAISE MORE THAN $7,100 THROUGH BREAST CANCER AWARENESS INITIATIVE

SAVANNAH, GEORGIA (November 26, 2018) – Chatham Parkway Toyota and Subaru recently raised more than $7,100 throughout the month of October to benefit…

What Should Dealers Expect From AI?

What Should Dealers Expect From AI?

Jason Knight discusses what dealers can expect when leveraging AI in their marketing.  How can you see artificial intelligence aiding your dealers…

Spireon Chief Technology Officer Rick Gruenhagen to Join Panel on Blockchain at AutoMobility LA

Spireon Chief Technology Officer Rick Gruenhagen to Join Panel on Blockchain at AutoMobility LA

IRVINE, Calif., Nov. 21, 2018—Rick Gruenhagen, chief technology officer at Spireon, will be participating in a panel at this year’s AutoMo…

Darren Shaw on the Future of Local Search

Darren Shaw on the Future of Local Search

  Where is local search headed?  2018 DSES keynote Darren Shaw discusses how Google is approaching local search and how it may be a good opp…

Gary Vaynerchuk and VaynerMedia Announce Initial Speakers for Second Annual Agent2021 Conference

Gary Vaynerchuk and VaynerMedia Announce Initial Speakers for Second Annual Agent2021 Conference

Conference Educates Real Estate, Auto, Insurance & Mortgage Professionals on Social Media and Digital Marketing Innovation; Takes Place Jan. 17, 2019 a…

Cox Automotive Recognizes Joe Rodi of Chase Auto with Community Impact Award

Cox Automotive Recognizes Joe Rodi of Chase Auto with Community Impact Award

#RallywithRodi campaign raises $60,000 and awareness to fight prostate cancer  ATLANTA, Nov. 16, 2018 – Cox Automotive presented it…

VIRTUAL REALITY APP RELAYCARS® RELEASES VERSION 8, INTRODUCING NEW RELAYCARS GARAGE™ FEATURE

VIRTUAL REALITY APP RELAYCARS® RELEASES VERSION 8, INTRODUCING NEW RELAYCARS GARAGE™ FEATURE

Curate and compare a selection of vehicles to further enhance the car buying experience   LOS ANGELES (November 13, 2018) – Today,&nb…

Oli Gardner on the Importance of Clarity

Oli Gardner on the Importance of Clarity

    2018 DSES keynote speaker Oli Gardner discussed the importance of clarity on your website.  How can you make sure your webs…

KELLEY BLUE BOOK ANNOUNCES HIGHLY ANTICIPATED 2019 BEST BUY AWARD WINNERS

KELLEY BLUE BOOK ANNOUNCES HIGHLY ANTICIPATED 2019 BEST BUY AWARD WINNERS

Volvo XC40 selected as Best New Model in annual prestigious awards IRVINE, Calif., November 12, 2018 – Following head-to-head testing and evaluat…

How to Interview a Potential New Hire

How to Interview a Potential New Hire

  Asking the proper questions is essential to identifying the right candidate for your dealership.  Often, we ask templated questions that…

How to Cut Through The Marketing Noise

How to Cut Through The Marketing Noise

  2018 DSES keynote Jay Acunzo sat down with us and discussed effective marketing in a noise world. …

Manheim Uses the Power of Artificial Intelligence to Give Dealers a More Personalized Experience

Manheim Uses the Power of Artificial Intelligence to Give Dealers a More Personalized Experience

Personalized vehicle recommendations are helping dealers find the right Manheim inventory more quickly and easily. ATLANTA -  Manheim is…

How to Keep Your Employees Longer

How to Keep Your Employees Longer

  Are you pay plans leading to high turnover? Jason makes a case for altering your sales comp. …

How to Improve Your Walkaround

How to Improve Your Walkaround

In this video, we look at different learning styles and how addressing them can help you with your walkaround.…

The Basics of Career Mapping

The Basics of Career Mapping

What are the basics of mapping career plans for your employees? Here are a few suggestions to get you started.…

How to Follow Up Without Being Annoying

How to Follow Up Without Being Annoying

In this video we discuss following up with an unsold guest and give you some tips to professionally follow up without being a pest.…

How to win the BIG Pot of Money in Today’s New Car Game

How to win the BIG Pot of Money in Today’s New Car Game

This is a guest post from Brian Finkelmeyer, Senior Director of Business Development of vAuto.  He'll be speaking at the 2018 DrivingSales Ex…

Xtime Presents Fletcher Jones Audi with Customer Experience Excellence Award

Xtime Presents Fletcher Jones Audi with Customer Experience Excellence Award

REDWOOD CITY, Calif. (October 16, 2018) – Xtime is proud to name Fletcher Jones Audi in Chicago, IL, as the winner of the second Xtime Customer …

Podium Named to Forbes’ Next Billion-Dollar Startups List

Podium Named to Forbes’ Next Billion-Dollar Startups List

LEHI, UTAH - October 15, 2018– Podium, the leading customer communication platform for local businesses, has been named to Forbes’ Next Billi…

A Guide for Using Content to Save Your Dealership Money

A Guide for Using Content to Save Your Dealership Money

Dane Saville, the Public Relations and Brand Director of Reunion Marketing, will be speaking at DSES.  His breakout is titled, "Relevance is King…

Solera's RedCap Reveals New Shuttle OnDemand Feature on Its Dealership Transportation Platform

Solera's RedCap Reveals New Shuttle OnDemand Feature on Its Dealership Transportation Platform

RedCap Technologies, LLC ("RedCap"), a Solera Holdings, Inc. company, launched its courtesy shuttle alternative for its OEM/Dealership partners, …

Connecting the Dots Between Effective Online Merchandising and Profitable Growth

Connecting the Dots Between Effective Online Merchandising and Profitable Growth

This is a guest post from Russ Daniels, the Senior Manager, Product Marketing at Homenet. We're excited to have Russ presenting at the DrivingSales Exe…

VIRTUAL REALITY APP RELAYCARS® PRO OFFERS DEALERS IMMERSIVE SALES EXPERIENCE FOR CAR BUYERS

VIRTUAL REALITY APP RELAYCARS® PRO OFFERS DEALERS IMMERSIVE SALES EXPERIENCE FOR CAR BUYERS

RelayCars Pro includes a host of features to aid dealers and OEM product managers with the selling process, product design, training and more …

Why Fixed Ops Matters Even More to Future Dealer Success

Why Fixed Ops Matters Even More to Future Dealer Success

Jim Roche will be speaking at the upcoming DrivingSales Executive Summit in two weeks.  This is a guest blog about the importance fixed ops will …

Conducting a Productive One-on-One

Conducting a Productive One-on-One

As a leader, performing a 1 on 1 is one of the most valuable activities you can do....if it's done correctly. How can you improve the quality of your …

SpinCar Receives $22 Million Growth Equity Investment

SpinCar Receives $22 Million Growth Equity Investment

New funds to accelerate company growth and innovation in digital marketing for the automotive industry. SpinCar, the global leader in digital automo…

Improve Customer Experience with a Smoother, Simpler F&I Process

Improve Customer Experience with a Smoother, Simpler F&I Process

We're excited to have Jason Barrie the Vice President and General Manager of Dealertrack F&I speak at the upcoming DrivingSales Executive Summit th…

Contact At Once! Offers Apple Business Chat to Meet Customers Where They Are

Contact At Once! Offers Apple Business Chat to Meet Customers Where They Are

ATLANTA, October 2, 2018 — Contact At Once!, the automotive division of LivePerson, Inc. (NASDAQ: LPSN) today announced its customers are now able to…

How Are You Building Your Brand?

How Are You Building Your Brand?

Erika Simms, Vice President of Dealer Authority, discusses the importance of building your brand and some tips on on where to start. How are you bui…

LOTLINX WELCOMES MARKETING ANALYTICS EXPERT, AUTO INDUSTRY VETERAN TO LEADERSHIP TEAM

LOTLINX WELCOMES MARKETING ANALYTICS EXPERT, AUTO INDUSTRY VETERAN TO LEADERSHIP TEAM

Thomas Gage joins LotLinx team to spearhead company’s push to help auto dealerships use advertising strategies powered by artificial intelligence to …

How to Generate Your Own Leads

How to Generate Your Own Leads

This is a guest post by Sean Stapleton, CEO & Co-Founder of Dealer Teamwork.   Sean will be speaking with Firas Makhlouf from Driver&…

Sleepers: How to Maximize the Hidden Value of your Database

Sleepers: How to Maximize the Hidden Value of your Database

This is a guest blog by Jon Petron, Vice President of Advanced Services for Outsell.   Jon and Paul Schnell, the Digital marketing Director at…

Client Command® Announces Issuance of U.S. Patent for Marketing Technology Platform

Client Command® Announces Issuance of U.S. Patent for Marketing Technology Platform

Cumming, GA (September 19, 2018) – Client Command ®, an automotive marketing technology company focused on engaging Active Shoppers™, today…

PODIUM NAMED TO FORBES 2018 CLOUD 100

PODIUM NAMED TO FORBES 2018 CLOUD 100

LEHI, UTAH - September 13, 2018​ – Podium, the leading customer communication platform for local businesses, has been named to the Forbes 2018 Clou…

Are You Optimizing Your Money Pages?

Are You Optimizing Your Money Pages?

    We recently sat down with Chris Smith from Curaytor, and the conversation turned to the buyer behaviors that identify purchase inte…

Fe-Fi-Fo-Fum, I Smell the Future of Customer Experience

Fe-Fi-Fo-Fum, I Smell the Future of Customer Experience

This is a guest blog by Carla Fitzgerald, Chief Marketing Officer of Spireon. Carla is speaking at DSES in a breakout titled, Next Generation Automotive…

Spireon Announces New Kahu Enhancements Designed for Auto Dealer Groups

Spireon Announces New Kahu Enhancements Designed for Auto Dealer Groups

Latest Features Help Multi-Store Dealers Improve Inventory Management, Facilitate Trades and Increase Visibility to On-Lot and Off-Lot Activity IRVINE, …

How to Validate Your Trade Number

How to Validate Your Trade Number

"How do I validate my trade number?" is a question we often hear.  If you factor in how many deals have trades and how many customers ha…

The Clock is Ticking

The Clock is Ticking

This is a guest blog by Mark Tewart, President of Tewart Enterprises. Mark is speaking at DSES in a breakout titled, Eliminating Time Vampires that Kill…

Creating an Effective Phone Script

Creating an Effective Phone Script

We take a look at the key components of any effective phone script. It doesn't matter if its a BDC phone script or a Service Advisor phone script. …

This Year's Great Distraction - Marketing Attribution

This Year's Great Distraction - Marketing Attribution

This is a guest blog by Brent Wees, Director of First Impressions for Nextup.  Brent is tag-teaming a breakout with Joe Webb at the Drivi…

The "Big Five" Needs Analysis Questions

The "Big Five" Needs Analysis Questions

  Needs analysis questions are a key part of the sales process. What are the questions that make up a successful needs analysis so you can set …

DrivingSales Executive Summit: Thinking Differently

DrivingSales Executive Summit: Thinking Differently

This is a guest blog by Candy Lucey, Senior Director of Marketing Cox Automotive, Dealertrack and Xtime.   Jason Barrie from Dealertrack and J…

We Sit Down With Darren Shaw

We Sit Down With Darren Shaw

    DSES 2018 Keynoter Darren Shaw discusses the opportunities for dealers with Local SEO.  …

Finding the right mix between disruption and stability

Finding the right mix between disruption and stability

I've read multiple posts on DrivingSales about the differences between leadership and management.  A good leader possesses both, and the role in w…

Important vs. Urgent

Important vs. Urgent

I was thinking this morning about the difference between important and urgent.  Dealership life is hectic, and there is never enough time in a day for…

Spireon’s NSpire IoT Platform Wins New Product of the Year  in 2018 American Business Awards®

Spireon’s NSpire IoT Platform Wins New Product of the Year  in 2018 American Business Awards®

Recognized for innovation and service, the vehicle intelligence company receives third Stevie® Award in 12 months  IRVINE, Calif., Ma…

 Costco Auto Program Announces Nationwide Special Offer with Volvo 

 Costco Auto Program Announces Nationwide Special Offer with Volvo 

2018 Volvo XC60 becomes eligible for Volvo Employee Pricing for the first time during offer  SAN DIEGO, May 4, 2018 –The Volvo Special Offer,…

Podium Releases Webchat, Allows Local Businesses to Engage Customers Online Via Text

Podium Releases Webchat, Allows Local Businesses to Engage Customers Online Via Text

Local businesses can now interact more meaningfully with customers through text, converting online interactions into in-person visits more easily  …

Adding A.I. to Agent Effectiveness Leads Ontario Start-Up to Major Deal with Royal LePage

Adding A.I. to Agent Effectiveness Leads Ontario Start-Up to Major Deal with Royal LePage

Innovation from Lead Assign driving more effective sales process for major organizations in North America and Europe Toronto, April 25, 2018: …

3 Important Factors of Online Retailing

3 Important Factors of Online Retailing

I’m just finalizing the working sessions for President’s Club, and one of the sessions I’m moderating is Online Retailing.  I’…

CARFAX DATABASE HITS 20 BILLION RECORDS

CARFAX DATABASE HITS 20 BILLION RECORDS

CENTREVILLE, Va. (April 24, 2018) – The Carfax database, believed to be the largest vehicle history database in the world, has surpassed twenty …

1-2-1 Mobile Joins CDK Global Partner Program 

1-2-1 Mobile Joins CDK Global Partner Program 

PRINCETON, NEW JERSEY – April 23, 2018 – 1-2-1 Mobile, a revolutionary marketing activation platform, today announced that it has become a…

Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors

Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors

Established technology advisor and early LotLinx investor brings years of AI and data-driven experience to the company  CHICAGO, April 24, 201…

Automotive Industry Ranks Second in MBLM’s Brand Intimacy 2018 Report

Automotive Industry Ranks Second in MBLM’s Brand Intimacy 2018 Report

BMW Tops Industry Followed By Jeep® Brand and Toyota NEW YORK — March 29, 2018 — The automotive industry ranked second out of …

Spireon Strengthens Customer Commitment with New Senior Executive Appointment

Spireon Strengthens Customer Commitment with New Senior Executive Appointment

Rashid Ismail joins vehicle intelligence executive team to enhance customer success IRVINE, Calif., March 28, 2018 — Spireon, the vehicl…

The Health Of Automotive Retail: 2 Important Trends That Will Challenge The Industry

The Health Of Automotive Retail: 2 Important Trends That Will Challenge The Industry

In a Modern Dealership article from November 2017, David Mondragon wrote that the automotive industry was preparing for a big change that would bring far-r…

Separate the Work: Getting Results from Training

Separate the Work: Getting Results from Training

In the 2016 DrivingSales Executive Summit, John Boudreau introduced a concept called "separate the work".  He defines this as identifying th…

Jim Hetzler Hand Painting the UpdatePromise360 Motorcycle at the 2016 SEMA Show

Jim Hetzler Hand Painting the UpdatePromise360 Motorcycle at the 2016 SEMA Show

Chino, CA (October 31, 2016) – Award winning artist Jim Hetzler will be performing live hand painting on the UpdatePromise360 Motorcycle at UpdatePro…

UpdatePromise360 to Launch UpdatePromisePay at 2016 SEMA

UpdatePromise360 to Launch UpdatePromisePay at 2016 SEMA

Chino, CA (November 1st, 2016) – UpdatePromise360 launches UpdatePromisePay at the 2016 SEMA Show in Las Vegas. Modernizing the automotive industry, …

Emotional Labor: Why Your Dealership Should Recognize Its Impact

Emotional Labor: Why Your Dealership Should Recognize Its Impact

I've always called it passion. Its the way a salesperson interacts with a guest and not what they say. Its transferring their enthusiasm to …

One constant in this business is the poor communications between the manufacturer and the dealer.  My background was somewhat limited to Ford, Mazda…

I just read a post on TechCrunch on the latest Fiesta experiment in social media.  Its called American Journey 2.0 and its pretty ambitious.  Y…

It's Not What You Say

It's Not What You Say

I have been rereading The Tipping Point, a very interesting book that discusses why something goes viral (which has nothing to do with this post.) …

I want to speculate for a moment, and I want you to know that I have zero knowledge of franchise agreements.  This is just an exercise in &quot…

Social Media And The Buying Cycle

Social Media And The Buying Cycle

I started in the car business in the late 90's. The majority of our traffic came from the lot or the phone. The follow up cycle was pretty short. We were t…

A recent blog post from Seth Godin echoes what I've been thinking about lately.  Here is my thought for the day: "People don't care what you want.  They …

I just heard a quote from the Mike Singletary press conference yesterday and I thought it applied to the auto industry right now.  If you want to read the…

I just read this blog post from Seth Godin, and immediately my thoughts turned to selling cars. Seth is basically stating that too much emphasis is placed …

I wanted to take a minute and give you my philosophy on split deals. I do this because I think it represents an overall management philosophy that others …

Imagine that you are a mechanic. In order to do your job correctly you would need to purchase specific tools. These tools are designed to help you effect…

My apologies. I know my posts are Sales 101. You probably aren’t going to receive that gem of knowledge that will transform you or your staff into Supe…

Have you ever said or been told to “get control of your guest”? You usually hear this when there is a problem with the deal. But think about this for…

Look at the sales process you have in your store. If you were asked to rank the steps in order of importance what would be at the top of the list? Now, i…

If you want to lose weight you have to step on the scale. Common sense, right? I have worked in dealerships that believe in this and some that don't. …

Quick. Name this product: "Set it and forget it!" I think we can learn a lot about sales from infomercials. But first, look at what they are up agains…

When I was managing salespeople in a dealership there was always a fair amount of emphasis on follow up. As we got better at tracking this part of the sal…

All of the guests that visit your dealership looking for a vehicle have something in common. Each one has a problem. Their vehicle is either too small …

I just finished a book titled, The Progress Paradox by Gregg Easterbrook. Mr. Easterbrook writes that we as a society have never had it better in terms of…

A great exercise for a sales meeting is to look at the differences between order takers and salespeople. When I think “order taker” I think fast foo…

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