Great article Carol. You can't argue that word of mouth is a brilliant signal for business growth. Going back to your comment on user-generated content & influencer marketing there is a third that is growing rapidly. This is Google Organic ranking. If you or your brand name is getting quite a lot of search volume Google see's this as a signal to a great "word of mouth business" and tends to rank your website ahead of competition for your targetted keywords. I have done it with my driving school Ladybird Driving School. But lets not forget to have a great word of mouth business you need to providing a exceptional service or product. The rest just happens organically.
Chris K Leslie
This is something I look at each month. In addition to the templates being used.
Chris K Leslie
I’ve found that our OEM’s have a terrible data cleanse process. Crm’s make it hard to remove inventory from customer info too.
Great insights and great research. The implication of visits dropping to 2.1 means if the prospect doesn't buy from you, they're going down the road to a competitor (there's the second visit) and likely not coming back. As you stated, the prospect has done the homework, know what they want, and they're in your store and ready to buy. It's so critical to close them ASAP.
Hi Bryan, great article about dealer management system. Will be sharing it with our customers.
Our customers tell us that managing dealers and helping them grow is one of their top 3 business priorities.
With Orgzit, they have been able to streamline lead management and order management from dealers. This has helped them in ensuring that zero leads are wasted and in keeping customers informed about the order status.
On target- a key to keep in mind is that history and personalization must be carried over.
Interesting insight. I would not have thought you had different communication approaches with text vs FB but it makes sense.