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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

It’s Official: Texting Boosts Service Satisfaction Scores!

It’s Official: Texting Boosts Service Satisfaction Scores!

The 2019 U.S. Customer Service Index Study results by J.D. Power have been published. You’ve seen the report before, but it should be more than just …

Give buyers high-quality web content - and boost your own search rankings in the process

Give buyers high-quality web content - and boost your own search rankings in the process

  Drawing traffic to your dealerhip's website can seem like a forbidding task, considering the infinite number of websites you are co…

Rock's Rants: Updating Sublets and Rentals

Rock's Rants: Updating Sublets and Rentals

Does your dealership sublet rental cars to customers? I've noticed a pretty common problem that might be causing your dealership to lose money. …

Making Mass Service Campaigns that Commands Personal Responses

Making Mass Service Campaigns that Commands Personal Responses

As a service manager or fixed operations director, this information is for you. There has been much to do about email interactions and direct market…

Auto Emails: Where Are We Now?

Auto Emails: Where Are We Now?

As we know, emails are still relevant in the way we approach corresponding with our customers. So as we continue to evolve as an industry so do our custome…

Recent Comments

Nadine George
A No B.S. Guide To Word of Mouth Marketing

Nadine George  Great article Carol. You can't argue that word of mouth is a brilliant signal for business growth. Going back to your comment on user-generated content & influencer marketing there is a third that is growing rapidly. This is Google Organic ranking. If you or your brand name is getting quite a lot of search volume Google see's this as a signal to a great "word of mouth business" and tends to rank your website ahead of competition for your targetted keywords. I have done it with my driving school Ladybird Driving School. But lets not forget to have a great word of mouth business you need to providing a exceptional service or product. The rest just happens organically. 

Chris K Leslie
Auto Emails: Where Are We Now?

Chris K Leslie  This is something I look at each month. In addition to the templates being used. 

Chris K Leslie
Making Mass Service Campaigns that Commands Personal Responses

Chris K Leslie  I’ve found that our OEM’s have a terrible data cleanse process. Crm’s make it hard to remove inventory from customer info too. 

Jim Kalogerakos
Making contact–and keeping contact–with in-market car shoppers

Jim Kalogerakos  Great insights and great research.  The implication of visits dropping to 2.1 means if the prospect doesn't buy from you, they're going down the road to a competitor (there's the second visit) and likely not coming back.  As you stated, the prospect has done the homework, know what they want, and they're in your store and ready to buy.  It's so critical to close them ASAP.

Aakriti Khanna
Dealer Management Systems: An Industry Ripe for Change

Aakriti Khanna  Hi Bryan, great article about dealer management system. Will be sharing it with our customers. Our customers tell us that managing dealers and helping them grow is one of their top 3 business priorities. With Orgzit, they have been able to streamline lead management and order management from dealers. This has helped them in ensuring that zero leads are wasted and in keeping customers informed about the order status.

Daryl Sanders
Digital Retailing: Don’t Forget About the Dealership!

Daryl Sanders  On target- a key to keep in mind is that history and personalization must be carried over.

Bart Wilson
Top Things to Consider When Chatting Online Chat vs. FaceBook Messenger

Bart Wilson  Interesting insight.  I would not have thought you had different communication approaches with text vs FB but it makes sense.

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