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Jared Hamilton
From: Jared Hamilton
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Your Marketing Allocation is Backwards

Your Marketing Allocation is Backwards

Something to ponder…. You’re a dealer and 85% of your advertising budget is geared towards attracting new clients, and 15% towards retain…

Customer Loyalty Isn’t Guaranteed with an App

Customer Loyalty Isn’t Guaranteed with an App

Dealerships all over have recognized the benefits in using an app for their store. It’s true – customer engagement is much simpler when you…

One Dealership is Changing the Game When it comes to Test Drives

One Dealership is Changing the Game When it comes to Test Drives

Test driving can be a pain in the butt for the customer. Test Drives can take hours out of their day, they have to travel to get to the dealership, and has…

Photo Recap: DrivingSales Presidents Club 2018

Photo Recap: DrivingSales Presidents Club 2018

Here's a Facebook photo album from the 2018 DrivingSales Presidents Club in Fort Lauderdale. Be sure to tag yourself in the photos! . . .…

EVs and Hybrids Aren’t Green, Not Even Close

EVs and Hybrids Aren’t Green, Not Even Close

A Swedish meta-study, which analyzes and summarizes studies completed  in the EV field, found that around 150 to 200 kgs of CO2 equivalents (envi…

Subprime Customers Can Make an Impact at Your Dealership

Subprime Customers Can Make an Impact at Your Dealership

After the economic recession, the profile of the American car buyer has changed dramatically. The days of endless credit limits and prime financing options…

Sharing Instagram Feed Posts to Stories

Sharing Instagram Feed Posts to Stories

When you come across something in feed that inspires you — like a post from a friend raising money for a cause or a photo of a new design from your f…

John Stix: How Passion Ignites Engagement

John Stix: How Passion Ignites Engagement

John Stix, keynote speaker for the DrivingSales Canadian Dealer Forum 2018, speaks at the Human Capital Institute in Denver about passion, company values a…

General Community Posts sortcreate  Become a Blogger chevron_right

Leasing, a Great Opportunity for More Transparency

Leasing, a Great Opportunity for More Transparency

As the cost of vehicles goes up, leasing is making a strong rebound in the market.  OEM and dealer advertising are putting a strong focus on their lea…

Top 3 Keys to Review Response Revealed!

Top 3 Keys to Review Response Revealed!

Responding to reviews is a big part of improving your online reputation. According to the Local Consumer Review Survey of 2017, 85% of consumers say th…

In-Market Audiences: Target Prospects Who Are Ready to Buy in Search

In-Market Audiences: Target Prospects Who Are Ready to Buy in Search

by David Farmer on May 24, 2018 Google has the ability to identify people as In-Market based on a ton of signals.  Now you can target…

3 Steps to Evolve Auto Industry Marketing

3 Steps to Evolve Auto Industry Marketing

3 Steps to Evolve Auto Industry Marketing by David Farmer on May 24, 2018 Adam Stewart from Google recently published a great article about…

Content Doesn’t Have to Be Scary!

Content Doesn’t Have to Be Scary!

Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’…

Experian: Changes in U.S. Vehicles in Operation- Q4 2017, YOY

Experian: Changes in U.S. Vehicles in Operation- Q4 2017, YOY

How to Reach Customers at the End of the Car-Buying Journey

How to Reach Customers at the End of the Car-Buying Journey

Let’s be real, there are a lot of digital marketing tools out there for dealers. But they’re basically worthless if you don’t know wh…

Plugging Holes in the Service Bucket

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales. Yet, as an industry we still spend far…

Do Car Shoppers Really Want to Buy Cars Online?

Do Car Shoppers Really Want to Buy Cars Online?

Manufacturers, dealerships and vendors are all rolling out digital retailing initiatives to sell vehicles online. But some dealers remain skeptical and bel…

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