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DSES 2017 Ticket Pricing

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Internal Referrals Could be Hurting Your new Hires

Internal Referrals Could be Hurting Your new Hires

As a hiring manager at a dealership you could be inviting “harsh moral judgments” when you give jobs to friends and acquaintances referred by h…

How to Develop Sales Talent

How to Develop Sales Talent

Rather than a genetic predisposition or birth talent, one learns sales talent. That means managers who lament that their sales team doesn’t make the …

Why Knowledge Workers are our Future.

Why Knowledge Workers are our Future.

  What is a Knowledge Worker? I often describe myself as a knowledge worker or as the Internet defines it so eloquently, someone who wo…

A Guide To Automotive Keyword Research For Your Dealership

A Guide To Automotive Keyword Research For Your Dealership

Keyword research for your automotive dealership is vital in ensuring that your ad spend is utilized to its maximum potential. The good part about this is t…

Close A lot More Sales, By Applying These Simple Concepts, Not Technologies

Close A lot More Sales, By Applying These Simple Concepts, Not Technologies

This article was inspired by Amanda Gordon who responded to a very recent article on this site by suggesting that no matter what, it always comes…

Customer Value Ladders For Dealership Fixed Ops Departments

Customer Value Ladders For Dealership Fixed Ops Departments

Most local businesses (dentists, gyms, chiropractors) have what's known as a customer value ladder. This is a map of the customer's journey as t…

CDK Global to Acquire ELEAD1ONE

CDK Global to Acquire ELEAD1ONE

CDK Global has officially announced today that they have bought EleadOne. Over the weekend there were rumors this was going to happen. But this mornin…

6 Tips for Dealing With Difficult Employees. Are Your Buttons Jammed?

6 Tips for Dealing With Difficult Employees. Are Your Buttons Jammed?

Let’s face it. We have all had that one employee that has jammed every one of our last buttons. Pushing us to the edge as we question ourselves. Aski…

General Community Posts sortcreate  Become a Blogger chevron_right

3 Myths About Loaner Programs

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus indepen…

Multi-Tasking is a Myth

Multi-Tasking is a Myth

What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly. In fact, research prove…

Information: A Key Component to Increasing Sales & CSI

Information: A Key Component to Increasing Sales & CSI

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they requ…

6 Signs of an Effective Used Car Sales Rep

6 Signs of an Effective Used Car Sales Rep

No matter how robust your dealership marketing is, you’re ultimately going to need a sales team to help close the deal and facilitate conve…

Automotive Broadcasting Network Named to Jacksonville 2018 Fast 50

Automotive Broadcasting Network Named to Jacksonville 2018 Fast 50

Leading innovator in automotive retail digital signage has experienced 65% year-over-year revenue growth by helping auto retailers improve the in-dealershi…

Open Rates by Weekday: The Best Days to Launch Campaigns

Open Rates by Weekday: The Best Days to Launch Campaigns

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases resp…

Develop Your Managers to Maximize Your Bottom Line!

Develop Your Managers to Maximize Your Bottom Line!

Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to …

Evaluate Your Vendors Using Google Analytics

Evaluate Your Vendors Using Google Analytics

It's the end of the second quarter, do you know where your digital marketing dollars went?  If you've been utilizing your best source of free …

The Affordable Food Truck: How to Sell and Repair Vehicles

The Affordable Food Truck: How to Sell and Repair Vehicles

“Anyone can make a pan gravy, but can anyone replace their power steering pump?” said one chef in the article, “What I Wish I’d Kno…

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