When it comes to driving sales in your dealership, there might be some disagreement about the particular tactics that really make a difference, but there are a few key criteria that almost all revenue-boosting technologies have in common: they streamline the customer experience, provide a mechanism for differentiation, and help you offer a better customer experience. Face it, the world is going more digital and not all companies are ready to take advantage of that transition. Video chat is one of the great new technologies that can help improve the way your business operates today, and it can help differentiate your dealership from the dozens of others that your customer might visit. Here are some of the key reasons why.

Your customer hates the current buying process

Do you think people enjoy coming to your dealership? It might surprise you but for the most part, your customers actually hate it, primarily because of the current buying process. In fact, 72% of buyers would actually visit dealerships more often if the buying process were improved. To convince your customers that you have improved that process, it’s essential that you provide methods of differentiating your dealership prior to them showing up on the lot in the first place.

Services like video chat can be integrated into your website or app to provide cutting edge service that can be used by customers before ever walking on the lot. It not only improves the level of customer care that you are able to offer throughout your interaction, but you can also implement video chat more easily than ever before. Video chat companies like Agora.io have made it far easier for you to implement HD video chat with customers with varying connection speeds, for fast, rock solid service.

Video chat provides a method of differentiation

When it comes to acquiring new customers, differentiating your dealership is the key, particularly in markets with a lot of competition. When you are increasingly working with a larger geographic base of customers, your customers will want to see businesses competing on price and available services as well. More importantly, only 43% of buyers purchase the make or model of car they initially considered, and with 80% of new vehicle buyers using the Internet to assist with their search, solidifying your points of differentiation on your website is key.

Video chat is an interesting method of differentiation in that manner because it can be used with your potential customers from the moment that they arrive on your site. Since video chat is still underutilized in the auto industry today, having it available on your website will immediately solidify your stance as a customer oriented, technology focused dealership in their eyes.

Video chat can revolutionize the entire customer experience, from sales to support

You can keep video chat within the sales process at your dealership, but it can add value to your customers anywhere from pre-sale support through to fulfilling ongoing service requests. You can use video chat to clearly communicate to your customers, including scheduling interactive walkthroughs of cars on your lot, allowing your customer to have their questions answered during the walkthrough, and create a more interactive experience for them before they set foot on the dealership.

Similarly, you can use video chat to discuss service options and answer questions about the service process at your dealership, giving your customers a window into the service bay and access to expert advice as to what they can do to keep their car running smoothly.

Video chat is an addition that allows your dealership to really differentiate itself from your competition and provide a distinct value proposition to your customers as well. Using a video chat service like Agora.io not only allows you to implement video chat more easily, but it also allows you to offer crystal clear HD quality that can run on a variety of connection speeds. Have you thought about implementing a video chat system in your dealership? What questions do you have about the process? Sound off in the comments.