No way, just the TV as an entertainment platform.

As another option, possibly their laziness has produced less of an ability to purchase?  I want to be a think tank that gives enough possibilities that one has to be right.   Reality is coming to the Millennials, and that can be taken to the bank.  

I would offer that the "millennial" buying patterns and trends can be analyzed by location. Namely, previous generations lived in more suburban/rural areas. Whereas, it is evident that "millennials" tend to prefer urban areas. In which case they can walk or use public transportation. Another huge impact is the "student loan" issue where many of them could be paying as much as $4-500 per month on their student loans. Add $1,200+ in rent it could be a bit tricky. Another concern, too, is their lack of budgeting or inability to manage their finances. Look at their average credit score. It is not pretty.  Personally, I could not survive without a vehicle. That sense of freedom is invaluable to me. I also commute. But then again, not the average "millennial" as I much prefer a suburban area, and own a home. 

Millennials are reaching a point where they'll regain their buying power. Student loans are an undeniable issue for their financials, but there's also a huge difference in the way they communicate.

They look for convenience and empathy. So many dealers are trying to force every shopper to buy the dealer's way. Most shoppers will deal with it and badmouth the experience to everyone they see, but a millennial would have no problem just avoiding the process all together. They'll blame the color of the car as a reason not to buy instead of pointing out that they see countless cosmetic scratches that could have been buffed out.

The fact of the matter is that in a transparent digital world, connecting to consumers is the key to earning their trust. If price and numbers actually mattered more than emotions and feeling, the commercials with a dealer yelling "rockbottom prices" in the middle of their lot would actually work.

AdWeek did a study of how empathy creates a positive brand experience that makes sales easier due to a personalized, friendly experience for the user. A dealership in Phoenix created a buying experience around millennial shopping trends to connect better.

Even the SVP of Customer Experience for Drive Motors stated he doesn't want to buy a new car because he doesn't want to go through the hassle of the buying at a dealership and HE'S IN THE INDUSTRY!

Reality isn't coming for Millennials. It's coming for dealers. Adapt to new standards of omni-channel business or get acquired because you're stuck in your ways and blaming problems on generations and external factors.

William Phillips, I have worked and currently work with hundreds of millennials. I would argue that They aren't lazy, they just have different priorities, and owning cars just doesn't seem to be high on their list.

 Millennials are the largest generation in human history and have so much buying power it is scary. It's mandatory to understand their buying habits and cater to their new approach vs condemning the up and coming due to the environment that is bringing them about. 

Jason and Patrick   

Also work with thousands of Millennials in dealers currently and they are as a group lazy, self entitled and less smart than they think they are.  Not a DS market study or one young inexperienced opinion.   Reality is coming for these and all lazies regardless of age.  (Like the reality of signing for a student loan and paying the debt you signed for, or believing its someone else's problem you signed)   

Dealers have, and will also continue to have a reality check as their practices must change.   

That wont be with the habits of superior elevated inexperience children, given to much credit, and told they deserve a safe empathic place to be and purchase.   Cant wait to start Snow Flake motors where you can buy with just your empathic score.   Then have it acquired, by an omni-channel (zero actual financial state value company) for market share data value.   

Data and experience speaking not theory 

I don't think anyone even implied that we were going to start taking feelings as credit or payment for vehicles. The driving point for empathy is in communication. It's a different demographic.

Take toys for example. A kid would watch the commercial where the toy comes to life, but a parent couldn't care less because they know it's all creative liberty for a toy that will most likely disappoint their child. You could make a commercial where kids actually use the toy and have fun, but it won't get the child as excited.

Millennials are the same way. They communicate differently. You can win back their favor in communicating ways they actually pay attention to. There's plenty of data to support how the communicate across a variety of industries. LinkedIn's recent study highlighted ways to retain employees and found that millennials would take a pay cut for a workplace that makes them feel valued.

Baby boomers keep calling them lazy entitled snowflakes just because they work differently and instead of either party trying to understand the other so they work together, they just keep dismissing each other's opinions.

No one will win if all we do is force the opposing party to do things our way. Data shows where we've been, surveys and market research show us where the people we serve want us to go. If we want to succeed, we should move towards serving them the way they want to be served.