Market Getting Over Crossovers
A few years back, the crossover cars were the new thing. Ford Motor Co., Chrysler, and GM all came out with crossover models in hopes to capture the declining market of trucks and SUVs. Is it still working? Not so much. Sales of almost all crossover brands have dramatically dropped, almost 17% in June from their peak this past March, according to NADA.
It was a valiant effort and a creative idea to house the truck-like vehicle on a car frame, but those efforts are going out of trend, and the numbers show. Is this a permanent decline? Probably not. The drop in numbers could easily be due to the obvious economic environment and the depressing $4 gallon of gas. The crossover market might be rejuvenated when buyers want that truck or SUV style back, but don’t want to wait for an affordable truck or SUV hybrid option. However, for the time being, it’s another sting for the already-struggling automakers. Thank goodness we can come to DrivingSales.com to learn how others keep up in an unfortunate market.