Comments on: Integrated Marketing Communications: Catch the Fever http://www.drivingsales.com/blog/dean/2008/07/01/integrated-marketing-communications-catch-the-fever/ Web Marketing for Dealers Wed, 07 Jan 2009 03:52:10 +0000 http://wordpress.org/?v=2.5.1 By: Kevin Kelly http://www.drivingsales.com/blog/dean/2008/07/01/integrated-marketing-communications-catch-the-fever/#comment-2 Kevin Kelly Tue, 01 Jul 2008 20:40:31 +0000 http://drivingsales.com/blog/dean/2008/07/01/integrated-marketing-communications-catch-the-fever/#comment-2 Great blog post. We call it 3 screen marketing with Screen 1 being TV, Screen 2 being your Internet site and Screen 3 being Blackberry/cell phone including SMS texting and peer to peer to sites ( Facebook, Youtube). We have decided that newspaper advertising has really lost it's ROI. The marketing role of Screen 1 and Screen 3 is to drive customers to Screen 2. All your informaiton is on Screen 2, your marketing strategies are for Screens 1 and 3. Great blog post. We call it 3 screen marketing with Screen 1 being TV, Screen 2 being your Internet site and Screen 3 being Blackberry/cell phone including SMS texting and peer to peer to sites ( Facebook, Youtube). We have decided that newspaper advertising has really lost it’s ROI.

The marketing role of Screen 1 and Screen 3 is to drive customers to Screen 2. All your informaiton is on Screen 2, your marketing strategies are for Screens 1 and 3.

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