Dealership + Green = Increased Sales?
Greening a dealership is a very noble feat in terms of contributing to the environmentally friendly cause that our society is currently pushing. Not only does it reduce energy expenditures, it also, in the long run, helps reduce costs to your store. But wait, the savings don’t end there. Greening a store can have a direct impact on the traffic you bring into your store and the subsequent sales.
That’s right, this LaFontaine Automotive Group dealership made huge strides to create a green dealership, including the use of recycled water, biodiesel, and housing their own geothermal pump. And their commitment to going green actually increased their sales! People drove from all over the state to purchase a car from their store because they were going green.
Check out the video clip here.
Is going a green a guarantee for all dealership that their sales will increase within hours, as it did here? Not necessarily, but with the immense popularity that the going green initiative has, there’s nothing to lose by giving it a try. Oh yeah, and did we mention it is good for the environment?